Adtice - Targeted Business Publications & Online Projects
A customer magazine is a bespoke news-stand quality magazine developed specifically to achieve the unique goals and objectives of a party. The editorial content, layout and design are developed to engage with the target audience, for example your employees, customers or members, without having to compete with the noise of rival advertisers.
Customer Magazines are a highly-effective marketing tool, after all what other medium offers you the opportunity to spend 25 minutes with your customer one-on-one?
- A reader spends on average 25 minutes reading one.
- 79% of the population read a customer magazine.
- 25% people pick up a customer magazine 3 or more times.
- 62% keep for a week or more.
- 33% increase in brand loyalty.
- Nearly half of a title’s readers act or respond after reading the latest issue.
- On average sales increase by 8%.
Source : APA/Mintel Survey 'The Customer Publishing Industry-2005/2006'
