Adtice - Targeted Business Publications & Online Projects
H aving your own Customer Magazine allows you to get your unique message across to your target market in a far more effective, sophisticated and subtle way than is possible through traditional advertising.
The editorial content, layout and design are developed to engage with the target audience, for example your employees, customers or members, without having to compete with the noise of rival advertisers.
By profiling your target market, your sector and competition we can develop editorial content that is:
How can you maximise the potential of a Customer Magazine beyond print?
The answer lies in leveraging this editorial content for websites, newsletters and mobile digital media (the digital component).
Not only does this offer the potential for even greater insights into your target audience through data collection and sampling, it provides further opportunities to engage whilst exploiting alternative income streams including third party advertising & sponsorship, ecommerce and value-added subscription based services
